Curology

Retail Packaging System, Packaging Production

Developed for Curology’s Target launch, the retail packaging system spans 9 product lines and 32 SKUs. Beyond designing individual packages, the project established a scalable visual system that brings clarity, consistency, and strong shelf presence across the entire portfolio.

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Design Process

Over six months, the design was refined through multiple rounds of shelf testing and iteration before reaching its final form.

Design Process
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