Brezi Cold Brew
Visual Identity, Art Direction, Kickstarter Marketing, Packaging
Brezi is a cold brew coffee machine brand launched on Kickstarter. Built from the ground up, the project encompassed a 360-degree brand experience across identity, packaging, and digital. It all began with a chat with Brezi's founder Jackson over coffee, where the brand vision took shape long before the product itself.
The Brand
The logomark lies at the core of the brand system. The simple colon between the two syllables symbolizes the 5 mins cold brew time Brezi stands for, while elegantly drawing attention to the mark itself.
The Brand
This idea of time extends across the visual language: the colon evolves into a distinctive brand device used to highlight key taglines and slogans.
